Relationship concept ‘autoimage’ and ‘heteroimage’ (Perception of the sociocultural aspects of novels)

The paper aims to introduce research in the field of literary imagology and text semiotics. It focuses on analysis creation “autoimage”, or rather a self-image, “hereroimage”, counter-mage, image otherness, as means shaping national identity, by interpreting artistic texts written Czech writer Jáchym Topol Russian Vladimir Sorokin. pays attention particularly their novels from first decade 21st century. will be compared broader context social discourse. Moreover, it address issue disproportion between intensity one nation another (Czech-Russian Russian-Czech) differences perception cultural distance.